if you’re a retailer and you’re worried that online sales are having a detrimental effect on your business, then there may be some good news. First of all, it’s important to remember that 94% of retail sales still take place in bricks and mortar stores, and now online retailers who were previously exclusively online, are beginning to embrace their customers desire for bricks and mortar stores.
Many companies have reacted to demand for bricks and mortar stores as a showcase for their products. For example, Apple now has 444 stores which allows customers to interact with and test their products before buying them. Google also opened their first bricks and mortar store in London in March 2015, to ensure that their customers have an opportunity to engage with their products first hand if necessary before completing a purchase. Find out more in this info-graphic from Store Traffic.