Periscope, the live video streaming app, had one million sign-ups in the first ten days after its official launch in March, 2015. 350,000 hours of video are streamed on it every day and demographic wise, it is most popular with users between the ages of 16 and 34. In terms of users, what is interesting about it is that 71% of Periscope URLs are posted by men. So what is all the hype about?

For starters, Periscope was acquired by Twitter for in the region of $75-$120 million last January, 2015, prior to its official launch, although the exact figure has not been made public. Seasoned investors such as Chris Sacca, a billionaire investor in technology companies such as Twitter and Uber, have come out and said that Periscope is the ‘future of Twitter’. Periscope has the potential to play a major role in the future of its parent company and the USA is one of the top three countries where Periscope is most popular.

For more insights into the fascinating world of this fledgling company, its background and how the day-to-day functionality of the app actually works, have a look at this infographic created by One Productions below.