"Money coming in says I've made the right marketing decisions." -- Adam Osborne

Marketing

Social Media Security Threats

Social media tools have changed the way we interact in both our personal and professional lives. Increasingly, they play a significant role in how business gets done however they are also high risk. The open lines of communication between enterprise and the consumer...

Black Friday & Cyber Monday Infographic

It is that time of year again where savvy shoppers are whipped into a frenzy at the thought of a possible bargain. Thanksgiving dinner in the US has slowly become overshadowed by the retail extravaganzas that are Black Friday and Cyber Monday. These ‘events’ are now...

Mobile SEO: 5 Ways to Improve your Site Speed

At the beginning of the year, Google announced that as of 21ST April 2015, mobile friendliness would become a ranking factor. Sites which weren’t optimised for mobile would become less visible on searches from mobile devices, in an effort to help users ‘find it easier...

5 steps to achieve marketing greatness

Sooner or later there will be a time where you hit a brick wall. Perhaps you are new to the playing field and have recently set up your business and find yourself preparing for the launch of a new product.  This is a very crucial time as an effective marketing...

Lights, Camera, Action! – How to Handle Media Attention

Coming up with a new product or service for your business isn’t always easy. At times it may feel like searching for a needle in a haystack. You will search your brain over and over again to find that one thing you’re looking for – something unique and innovative. You...

Essential tips for a captivating Twitter account

So you’ve done the hard work by setting up your business but what’s the next big thing? And how do you get your business off the ground? The attention your business profile could gain from having a social media presence could attract a mass of customers, develop your...

5 Winning Tactics for Marketing

Whether you're a sole trader, small business or global company, the heart of business success comes down to marketing. For start-up businesses this may seem like a daunting task. You are relatively new to the game, need to meet targets and make a tangible profit to...

Why is marketing important?

It’s difficult to stress the importance of marketing. From start-ups to national businesses, every business can benefit from higher sales and greater brand awareness that a good marketing campaign can offer. Simplifying what marketing is and what it can achieve will...