In recent years, apps have seen a huge increase in development. Over the past year alone, there have been over 250 billion IOS and Google Play app downloads. With so many apps to choose from, whatever your industry, consumer reviews are important. How can we know which apps would benefit us and which wouldn’t? There is a massive surge of apps designed specifically for worldwide industries.
Apps can turn your smartphone into a helpful guide for any problem you may have. For carpenters, there are so many apps to choose from that can make your job easier. From finding angles to measuring, there is an app for every task a carpenter may undertake. Whether you’re doing a bit of DIY or you’re in the carpenter trade, Jarrimber created the below infographic that offers us the best apps to suit your needs.
Mobile is in style, and it’s gained traction in the marketing world. Driving sales requires persistence, patience and time, but a solid strategy can invoke the world’s most effective strategies. Already, providers like Inc.com are offering insights, pinpointing the mobile rise alongside astounding stats. 92 percent of United States consumers currently use mobile devices, and 2016 will likely usher in increased numbers, new avenues and great opportunities.
Mobile marketing increases sales potential with instant connectivity, location-based offers and a slew of on-platform amenities unrivalled by alternative marketing resources. Check out our list of sales-driving tips below, and take advantage of the business world’s hottest trends.
Tip One: Simplify Calling
To drive sales, you need to direct the consumer through their path-to-purchase. Brick-and-mortar and e-commerce platforms, alike, offer excellent sales potential—but each should be streamlined for success.
All of your mobile-accessible platforms need to procure simplified call buttons. Make sure your e-store, social media page and web page utilise the latest technology, and ensure total accessibility for consumers on the go. Studies reveal consumers unable to directly contact a company via mobile are 47 percent more likely to explore other brand options. Another 33 percent are less likely to return to the brand, and even more will feel frustrated and annoyed.
Tip Two: Partner Your Mobile Strategies with Content Marketing
While not strictly adherent to mobile platforms, content is incredibly useful to the modern marketer. Content marketing increases smartphone-based leads, and it can outperform Twitter and Facebook when executed effectively. To generate sales, create a content marketing strategy capable of being synergistic with each mobile outreach effort.
As your options increase, your mobile campaign’s lead generation will too. Each follow-up should be directed at in-store purchase, and every user should experience similar brand strategies across all platforms. When possible, imbue your content marketing strategy with cross-platform accessibility to drive further conversion and direct communication. Check out these tips to further your mobile marketing prowess, and to incorporate great content strategies with any mobile-based platform.
Tip Three: Use QR Codes
QR codes run the mobile marketing world, and they’re highly advantageous from a sales standpoint. QR codes are fast, and they offer immediate environments capable of spiking sales numbers. Your consumers won’t wait for new information, and they’re even less likely to ask about deals and offers.
QR codes, when implemented successfully, offer unprecedented tracking power, too. Your consumer’s behaviour can be logged, and you can utilise gathered information to enhance buyer potential, happiness and coordination. Right now, consumers are preferring mobile to desktop access—reducing their want of Internet-based information. A quick QR campaign offers immediate benefits. It offers app crossover, too.
Tip Four: Use Video Media
Social media has redefined the way consumers view video media. In the past, YouTube would be scoured for trending videos. Now, Facebook users share popular hits instantly. Due to mobile’s popularity in the social media world, a campaign enhanced to harness video media stands to gain a lot.
By 2017, video is predicted to account for 69 percent of consumer Internet traffic. Consumers love branded video, and they’re very open to cross-platform video links. Incorporate branded videos in your mobile strategy, and entice viewers to cross into your app’s territory. Again, cross-market potential is always important. Video, itself, is highly effective, but its full potential is realised when backed by a strong cross-platform system.
Tip Five: Incorporate Mobile Wallets
Juniper Research suggests offers via a brand’s mobile wallets increase average order value by 26 percent. E-wallets have become valuable consumer resources, and they aren’t going away anytime soon. In fact, mobile technology’s future will likely consume mobile wallets—becoming inseparable from them.
Utilise mobile wallet access now. Consumers capable of saving time, money and effort via your brand’s mobile wallet will increase purchases. Of course, mobile wallets shouldn’t constitute all of your sales-increasing resources. A solid mobile platform must supplement it—as should a streamlined web app.
In any case, watertight mobile software should be used. Always keep your brand’s software up to date, and constantly revaluate old smartphone technology against new arrivals. Mobile marketing is a marathon, and it needs time to be executed successfully. As the decision maker, your responsibilities to the consumer are paramount.
Sophorn is an inbound marketer specialising in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organisations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.
For starters, Periscope was acquired by Twitter for in the region of $75-$120 million last January, 2015, prior to its official launch, although the exact figure has not been made public. Seasoned investors such as Chris Sacca, a billionaire investor in technology companies such as Twitter and Uber, have come out and said that Periscope is the ‘future of Twitter’. Periscope has the potential to play a major role in the future of its parent company and the USA is one of the top three countries where Periscope is most popular.
For more insights into the fascinating world of this fledgling company, its background and how the day-to-day functionality of the app actually works, have a look at this infographic created by One Productions below.
Social media tools have changed the way we interact in both our personal and professional lives. Increasingly, they play a significant role in how business gets done however they are also high risk. The open lines of communication between enterprise and the consumer gives you invaluable options when it comes to marketing and customer service. However, with hundreds of millions of users, these social network tools have attracted con artists and hackers more than any other target in recent years. As more and more businesses prepare fend off these cyber attackers, Supreme Systems has created an infographic on social media threats and attacks giving you all the tips on how to stay protected online.
At the beginning of the year, Google announced that as of 21ST April 2015, mobile friendliness would become a ranking factor. Sites which weren’t optimised for mobile would become less visible on searches from mobile devices, in an effort to help users ‘find it easier to get relevant, high quality search results that are optimised for their devices’.
Now we’re past the April 21st deadline and the dust has settled, it seems appropriate to take stock and talk about an integral part of mobile SEO that often gets forgotten: speed. For me, this is one of the most fascinating aspects of working with mobile (and responsive design in particular). Having worked on a few mobile projects as of late, I think there’s real value in discussing the quick wins you can make which will hopefully make your website quicker on both on mobile and desktop.
- Do you Really Need that Image? Or…Do you Really Need that Image that Big?
We’re currently in the middle of a content-marketing boom and as such, there’s a lot of love for bold, vivid imagery. Unfortunately, the downside of using big, bold images is the file size and its impact on speed. If you’re considering loading a lot of imagery on your website, make sure to follow these three steps:
- Optimise your file size and then upload – don’t use CSS to resize
- Use an image compressor to get the most out of your file with minimum file size
- Where possible, use clever browser caching on your images.
- Gzip Compression is your Friend
Even if you’re not technically minded, learning about the various options you have available for compressing resources on your website is well worth your time. By enabling Gzip compression, you can reduce the size of your transferred response by 90%: As a marketer, the important bit here is that you can chop down your site speed massively. If you use an Apache server (56% of the web does) then mod_deflate is your new best friend.
- Cut down Unnecessary CSS
There’s something massively pleasing about cutting down unnecessary CSS. By removing unused lines of CSS you’re reducing the filesize of your CSS file and if you’re using a variety of CSS files, you can easily shave off 100kb+ just through this simple clean-up process. If you’re using WordPress, be sure to make use of the dequeue/enqueue stylesheet functions and load up child versions of your new, reduced CSS files. Otherwise you’ll lose these changes when you update your parent theme.
- Identify the Big Wins
When I run my blog through Pagespeed Insights I have an unpassed rule about a 1kb image. Sure, leaving this image technically unoptimised means that I fail the Optimize images rule, but realistically, it’s only 1kb. When you check page speed, clear through the big wins first, then focus on the small stuff. It can be really tempting to try and clear those easy elements first, but if they’re not making a huge impact to your sitespeed then don’t worry about them just yet.
- Use a Caching Plugin
If you’re a WordPress user then rejoice, there are a ton of great caching plugins available to you. Using a caching plugin means your users are served more lightweight versions of your pages, speeding up your website. My personal favourite WordPress caching plugin is WP Super Cache, just because it comes with so many great options out of the box, however there are a variety on the market.
Introduced in 2011 by Google, Bing, Yahoo and Yandex, schema.org’s (https://schema.org) structured data markup is one of the most powerful assets currently available to local businesses looking to improve their search engine visibility. Simply put, schema is extra code (or markup) that allows search engines to easily interpret the information on your website.
Schema markup wraps around your existing business data, such as your opening hours and address, and allows search engines to easily parse and present this information back to users in search results.
Lots of websites use schema.org markup to provide what is known as structured data to search engines. You might have already come across structured data in search results when browsing Google for content such as recipes:
or even when looking for information about a film:
The BBC, IMDB and countless other websites all use structured data to tell search engines about the content on their website, and you can do the same for your local business.
If you’re looking to introduce schema markup on your website, but not sure how to get started, here are a few simple ideas to turn your existing content into structured data.
Getting Started with Schema
If you are not confident with writing HTML, it is definitely best to leave adding the actual markup to your webmaster or website developer. In this article, we’ll include some markup code snippets, which you can either code directly onto your own website or pass along to your developer for inclusion. It is worth noting that there are numerous different methods to add schema to your website. In this article, we have focused on the commonly used Microdata format, but there are alternatives available, such as RDFa and JSON-LD.
Moving on, here are three ways you can introduce structured data markup to your website:
Include Schema Markup for your Address
It is likely that you include your business address on your website. If you don’t work out of a fixed address but do offer services in a set location, then you can still include markup data for your address. To markup your address, you simply have to include the following code, wrapped around your address details:
<address itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”> <!– opens address item –>
<span itemprop=”streetAddress”> My street address</span>,
<span itemprop=”addressLocality”>My local area</span>,
<span itemprop=”addressRegion”>My region</span>,
<span itemprop=”addressCountry”>My country</span>,
<span itemprop=”postalCode”>My postcode</span>
</address> <!–closes address item –>
Identify your Business Type with Schema
Schema markup has several different business types listed, meaning you can tell search engines exactly what kind of business you offer. There is the catch-all ‘local business’ markup or you can be more specific and identify your business further, including categories for pet stores, hairdressers and more. (https://schema.org/LocalBusiness). Where possible, it is a good idea to be as detailed and exact as possible with schema, but for a quick-win, you could use a specific local business type to get started:
<div itemscope itemtype=”http://schema.org/LocalBusiness”> <!–opens local business scope –>
<h1 itemprop=”name”>Your Business Name</h1>
<p itemprop=”description”>Information about your business<p>
<p>Open: <time itemprop=”openingHours” datetime=”dd-dd hh:mm-hh:mm”>Your opening hours </time></p>
<p>Phone: <span itemprop=”telephone”>(+44) 208 440 440</span></p>
</div> <!– closes local business scope –>
It’s also worth noting that schema markup has specific formats for opening hours, which you or your website developer will need to be aware of. For more details on this, check out the following guide: http://schema.org/openingHours
Highlight your Customer Reviews
If you have glowing reviews or testimonials on your website, then schema markup offers a great way to highlight this content to potential customers. Google has a fantastic guide to getting started with schema for reviews (https://developers.google.com/structured-data/rich-snippets/reviews), but for now here is a simple example of review markup for a local business:
<div itemscope itemtype=”http://schema.org/Review”> <!– opens review div –>
<div itemprop=”itemReviewed” itemscope itemtype=”http://schema.org/Store”> <!–opens item reviewed div –>
<span itemprop=”name”>Holly’s Store</span>
</div> <!–closes item reviewed div –>
<span itemprop=”reviewRating” itemscope itemtype=”http://schema.org/Rating”>
</span> stars –
<b>”<span itemprop=”name”>A great place to buy from.</span>” </b>
<span itemprop=”author” itemscope itemtype=”http://schema.org/Person”>
<span itemprop=”name”>Reviewer Name</span>
<span itemprop=”reviewBody”>Here’s the review content, left by the reviewer</span>
</div> <!–closes review div –>
The schema markup for reviews is arguably the trickiest of the three we have highlighted today, but it is certainly worth including if you receive a lot of great press or endorsements from customers.
Next Steps with Schema
Want to get started with schema right away? You can visit Schema.org for all of the various markup types available or browse Google’s structured data guide (https://developers.google.com/structured-data/).