The implementation of a solid network infrastructure is one of the more expensive investments that a company will make, but such is the importance of effective online communication in today’s business world that it is not something on which companies can afford to cut corners. Taking the time and expense to build an optimised network infrastructure will ultimately reap its rewards further down the line.
This infographic by Exigent Networks (http://www.exigentnetworks.ie/) explains the process of creating a network infrastructure step by step, beginning with the determination of what is required and eventually finishing with the infrastructure installed and being reviewed. Each step of the process is crucial and should involve the input of IT experts to maximise its effectiveness.
In addition to the start-to-finish guide as explained above, there is also a few useful tips to remember when building a network infrastructure, as well as the benefits to companies who have a solid network in place. Any expert in this field will tell you that it is far better to make the investment initially and have the infrastructure working flawlessly than to skimp on spending at first and then be forced to dig deep into your accounts to repair a problem.
Check out the infographic below for more information on building a network infrastructure.
if you’re a retailer and you’re worried that online sales are having a detrimental effect on your business, then there may be some good news. First of all, it’s important to remember that 94% of retail sales still take place in bricks and mortar stores, and now online retailers who were previously exclusively online, are beginning to embrace their customers desire for bricks and mortar stores.
Many companies have reacted to demand for bricks and mortar stores as a showcase for their products. For example, Apple now has 444 stores which allows customers to interact with and test their products before buying them. Google also opened their first bricks and mortar store in London in March 2015, to ensure that their customers have an opportunity to engage with their products first hand if necessary before completing a purchase. Find out more in this info-graphic from Store Traffic.
Did you know that the history of printing dates back almost 1,400 years? That might seem baffling, but that is how long ago it was when members of the T’ang Dynasty in China carried out the earliest known printing, using ink on wooden blocks to transfer images to paper.
Over the centuries, print technology gradually developed one step at a time, with the first paper mills opening in France and Germany during the 14th century, Gutenberg’s historic printing press and the creation of Braille embossed printing for the blind the most notable landmarks. Even in the last 50 years, there have been several key advances in print technology, including laser, 3D and digital printing. You can be sure that, in the next 20-25 years, there will have been further ground broken with creations that are impossible to imagine now.
For a more in-depth look at how print technology has grown since the 7th century days of the T’ang Dynasty, browse through this excellent interactive storymap by Canada-based plastic card printer Colourfast Printing (http://www.colourfast.com/usa/loyalty-cards/).
Mobile is in style, and it’s gained traction in the marketing world. Driving sales requires persistence, patience and time, but a solid strategy can invoke the world’s most effective strategies. Already, providers like Inc.com are offering insights, pinpointing the mobile rise alongside astounding stats. 92 percent of United States consumers currently use mobile devices, and 2016 will likely usher in increased numbers, new avenues and great opportunities.
Mobile marketing increases sales potential with instant connectivity, location-based offers and a slew of on-platform amenities unrivalled by alternative marketing resources. Check out our list of sales-driving tips below, and take advantage of the business world’s hottest trends.
Tip One: Simplify Calling
To drive sales, you need to direct the consumer through their path-to-purchase. Brick-and-mortar and e-commerce platforms, alike, offer excellent sales potential—but each should be streamlined for success.
All of your mobile-accessible platforms need to procure simplified call buttons. Make sure your e-store, social media page and web page utilise the latest technology, and ensure total accessibility for consumers on the go. Studies reveal consumers unable to directly contact a company via mobile are 47 percent more likely to explore other brand options. Another 33 percent are less likely to return to the brand, and even more will feel frustrated and annoyed.
Tip Two: Partner Your Mobile Strategies with Content Marketing
While not strictly adherent to mobile platforms, content is incredibly useful to the modern marketer. Content marketing increases smartphone-based leads, and it can outperform Twitter and Facebook when executed effectively. To generate sales, create a content marketing strategy capable of being synergistic with each mobile outreach effort.
As your options increase, your mobile campaign’s lead generation will too. Each follow-up should be directed at in-store purchase, and every user should experience similar brand strategies across all platforms. When possible, imbue your content marketing strategy with cross-platform accessibility to drive further conversion and direct communication. Check out these tips to further your mobile marketing prowess, and to incorporate great content strategies with any mobile-based platform.
Tip Three: Use QR Codes
QR codes run the mobile marketing world, and they’re highly advantageous from a sales standpoint. QR codes are fast, and they offer immediate environments capable of spiking sales numbers. Your consumers won’t wait for new information, and they’re even less likely to ask about deals and offers.
QR codes, when implemented successfully, offer unprecedented tracking power, too. Your consumer’s behaviour can be logged, and you can utilise gathered information to enhance buyer potential, happiness and coordination. Right now, consumers are preferring mobile to desktop access—reducing their want of Internet-based information. A quick QR campaign offers immediate benefits. It offers app crossover, too.
Tip Four: Use Video Media
Social media has redefined the way consumers view video media. In the past, YouTube would be scoured for trending videos. Now, Facebook users share popular hits instantly. Due to mobile’s popularity in the social media world, a campaign enhanced to harness video media stands to gain a lot.
By 2017, video is predicted to account for 69 percent of consumer Internet traffic. Consumers love branded video, and they’re very open to cross-platform video links. Incorporate branded videos in your mobile strategy, and entice viewers to cross into your app’s territory. Again, cross-market potential is always important. Video, itself, is highly effective, but its full potential is realised when backed by a strong cross-platform system.
Tip Five: Incorporate Mobile Wallets
Juniper Research suggests offers via a brand’s mobile wallets increase average order value by 26 percent. E-wallets have become valuable consumer resources, and they aren’t going away anytime soon. In fact, mobile technology’s future will likely consume mobile wallets—becoming inseparable from them.
Utilise mobile wallet access now. Consumers capable of saving time, money and effort via your brand’s mobile wallet will increase purchases. Of course, mobile wallets shouldn’t constitute all of your sales-increasing resources. A solid mobile platform must supplement it—as should a streamlined web app.
In any case, watertight mobile software should be used. Always keep your brand’s software up to date, and constantly revaluate old smartphone technology against new arrivals. Mobile marketing is a marathon, and it needs time to be executed successfully. As the decision maker, your responsibilities to the consumer are paramount.
Sophorn is an inbound marketer specialising in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organisations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.
For starters, Periscope was acquired by Twitter for in the region of $75-$120 million last January, 2015, prior to its official launch, although the exact figure has not been made public. Seasoned investors such as Chris Sacca, a billionaire investor in technology companies such as Twitter and Uber, have come out and said that Periscope is the ‘future of Twitter’. Periscope has the potential to play a major role in the future of its parent company and the USA is one of the top three countries where Periscope is most popular.
For more insights into the fascinating world of this fledgling company, its background and how the day-to-day functionality of the app actually works, have a look at this infographic created by One Productions below.
Social media tools have changed the way we interact in both our personal and professional lives. Increasingly, they play a significant role in how business gets done however they are also high risk. The open lines of communication between enterprise and the consumer gives you invaluable options when it comes to marketing and customer service. However, with hundreds of millions of users, these social network tools have attracted con artists and hackers more than any other target in recent years. As more and more businesses prepare fend off these cyber attackers, Supreme Systems has created an infographic on social media threats and attacks giving you all the tips on how to stay protected online.